Occupational therapy SEO for private OT practices, built one tread at a time
This agency works for private practices that want to be found online for the service lines they run, in the towns they serve. Our occupational therapy SEO work begins with your list of lines and your list of towns, then gets cut into small steps that go up in order.
Each step changes one thing. Before the next one goes down, we look back at what the last one did. You can see the whole staircase, you hold the handrail, and nothing is put on your website without your say.
Take a plan and drop it whenever you like. There is no deposit ahead of the first invoice, nothing is signed, and Google, Bing or Meta charge your own card for ad clicks.
The monthly plans, laid out as treads
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- Silver
- $1,495/mo
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- Gold
- $2,495/mo
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- Platinum
- $3,495/mo
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- The first ad platform
- $895/mo
One plan per tread. Ad spend is separate and is billed to your card by the platform.
Before the first step
Begin with the list of what the practice offers
A private practice may run a pediatric line, an adult line, hand and neuro work, home visits and telehealth. The owner knows which of those has room and which is full, so that list is the first thing we ask for.
From that list, occupational therapy SEO turns into concrete jobs: a landing page for each line, a page for each town served, a Google Business Profile edited to say the same things, and Strategic Content Assets that answer questions families and referral offices type into a search box. Paid ads can sit beside that work on Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram), added one platform at a time.
The page that lays out the whole climb is our occupational therapy marketing overview. The search side taken alone is on the occupational therapy SEO services page.
Four jobs that sit on the staircase
- Service pages
One landing page per service line
Each line gets a page with its own title, headings and wording, so the pediatric page and the home visits page never share a paragraph.
- Maps
A listing that tells the same story
We edit your Google Business Profile so its categories, description and links agree with the new pages, and we put in place a habit of requesting public reviews.
- Ads
Paid clicks on a set budget
Campaigns are written around the lines you want more of and kept away from job-seeker and student searches. The platform bills your own card for the spend.
- Website
A practice site to hold it all
Silver works with the website you already have. Gold and Platinum bring one that we build, host and keep edited.
Two flights of stairs from the first landing
- Pages and Maps
Organic Growth
Each service line on your list gets its own page, your Google Business Profile is edited to match, and the wording is shaped so AI assistants can describe your practice accurately. Work goes up one step at a time and is read back to you monthly.
- Clicks you buy
Paid Ads
Ads are written around the service lines you want more of, aimed away from students and job hunters, and tied to the calls and forms they bring in. Start with one platform and add another when you decide to.
A staircase drawn for five service lines
| Service line | What gets built | Question for the owner |
|---|---|---|
| Pediatric | A landing page of its own, with title and headings written for parents searching | Does the practice want more of this line, or is it full? |
| Adult | A separate page that speaks to adults and to the offices that refer them | Which referral offices should the page be written for? |
| Hand and neuro | A page for this line, linked from the adult page and the home page | Does it deserve its own page or a section of another? |
| Home visits | A page that names each town inside the travel area | Which towns does the practice want to drive to? |
| Telehealth | A page that states where the service is offered | Which areas has the owner cleared for it? |
Three beliefs about marketing we would set down
Heard in the waiting areaA new website is the whole job.
What the step plan showsA website is one landing on the climb. Service pages, the Maps listing, the review routine and any ads are separate steps, and each one gets its own look back.
Heard in the waiting areaEvery service line has to be marketed at the same time.
What the step plan showsThe plan can begin with the one line the owner wants more of. Other lines get their rung when the owner says there is room.
Heard in the waiting areaSearch work and ads cannot share a plan.
What the step plan showsThey stand on the same staircase. Pages are built while ads run on a platform the owner picks, and both feed the same monthly count of calls and forms.
How a month of work is cut into treads
Each month follows one rhythm. We choose the next change, make only that change, and write down every page or setting it touched. The month after opens with a look back at the calls and form requests that reached each page.
Town pages and the Maps listing are laid out on the local SEO page for OT clinics. The website that holds those pages is covered under website design for OT practices, and the routine for asking families for public reviews lives on the review management page.
Occupational therapy SEO is the flight made of pages and listings, and the paid ads plans are the flight that runs while a budget sits on a platform. Private details about any client stay out of the pages, the ads, the review replies and the contact form on this site. The practice owns that rule, and we build every step around it.
The monthly staircase for search work
Silver
$1,495/month
Pages, Maps and tracking for a practice that already owns its website.
- 25 landing pages, each tied to a single service line on your list
- Monthly: four Strategic Content Assets, written for the practice site
- Your Google Business Profile tidied until it tells the same story as the new pages
- A routine for asking families for reviews, with reply text held for the owner to approve
- Calls and form requests counted by page, then summed up once a month
Gold
$2,495/month
Brings in a website we build and manage, plus a bigger batch of landing pages.
- 50 landing pages spread across your service lines and your service area
- Eight Strategic Content Assets written for the site every month
- A practice website that we build, host and keep edited for youTaken out of the sum
- Business Profile edits timed to each batch of new pages
- Text laid out so AI assistants can lift a clean description of the practice, with monthly activity totals
Platinum
$3,495/month
The widest page count, with link outreach and a longer monthly change list.
- 100 landing pages sorted by service line, age group served and town
- Twelve Strategic Content Assets, every month
- A practice website that we build, host and grow with new pages as the plan widensTaken out of the sum
- Outreach to local sites for links, with the Maps listing edited in step
- AI assistant wording, call and form totals, and a monthly list of every change made
Ad spend is separate and is billed to your card by the platforms. Silver works with the website you already have; Gold and Platinum add one we build and manage.
Questions from practice owners before the first step
Does the practice need a new website before work begins?
Who approves the wording on a page?
Is there a startup fee or a contract?
Will a plan put the practice at the top of search results?
What should stay out of the ads and the contact form?
Choose your first stair
Leave your name, email, phone number and a short message on the contact page, or reserve a half-hour slot and our CEO, Ross Cohen, phones you at that time.
Which service lines should get the first pages?
List the service lines you want booked more, the towns your families drive in from, and the doctors' offices and schools that send people your way. Leave out every client name and every detail of anyone's therapy.
Start on the bottom stair with a call
Book a call and we will plan the first few steps together: which service line gets its page first, which towns follow, and which plan carries the load.
The lace tied below is a drawing, not a promise of any result.